Privacy Policy

Michigan Health and Wellness (MHW) has always been committed to maintaining your personal information’s accuracy, confidentiality, and security. Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about how your personal information is collected and used.

This Privacy Policy (“Policy”) applies to and Advanced Chiropractic and Wellness, LLC dba Michigan Health and Wellness (“Company”) and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to the Company include The Company’s website is a news and information site. By using the Company website, you consent to the data practices described in this statement.

Collection, Use, and Sharing of Your Personal Information

Whenever you visit our website, we will collect some information from you automatically simply by you visiting and navigating through this site, and some voluntarily when you submit information using a form on the website, utilize the Chat feature on our website, enroll in or subscribe to our newsletter or marketing communications, request information, or use any of the other interactive portions of our website. Through this website, we will collect information that can identify you and/or your activity. Additionally, whenever you communicate, interact, or do business with us, whether online or at any of our physical locations,, or whether you are contracted to perform services for us or apply for a position of employment, we will be collecting personal information from you or about you in the course of our interaction or dealings with you. Based on your specific transactions and interactions with us or our website, we will or may collect, and we have collected, in the last 12 months, the following categories of personal information about you.
  • Personal Information: name, alias, date of birth
  • Contact Information: address, phone number/home or cellphone, mailing, email addresses,
  • Commercial Transactional Data: Information regarding products or services provided, purchasing history
  • Account Information: user name and password for Company accounts and systems for online portal access and usage
  • Contact Preference Information: including your preferred method of receiving marketing communications
  • Voice Recordings: associated with calls made to our patient care team and information about your call that you share when you call us on the phone
  • Medical and Health Information: Information related to symptoms, diagnosis, testing, and medical history.
  • Internet Network and Computer Activity: Device and Internet browsing information, including information about your browsing activity, IP address, unique device identifiers, cookie identifiers, device and browser settings, and information.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include (a) registering for an account, (b) entering a sweepstake or contest sponsored by one of our partners, (c) signing up for special offers from selected third parties, (d) sending us an email message, (e) submitting your credit card or other payment information when ordering and purchasing products and services. We will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

We may collect your personal information for the following business purposes:

  • To fulfill or meet the purpose for which you provided the information
  • To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates
  • To provide you with information, products, or services that you request from us
  • To schedule, manage, and keep track of customer appointments
  • To process, complete, and maintain records on transactions
  • To respond to consumer inquiries, including requests for information, customer support, phone calls
  • To provide interest-based and targeted advertising
  • To improve user experience on our website and/or our services
  • To detect security incidents
  • To provide you with notices about your account
  • To carry out the Company’s obligations and enforce our rights arising from any contracts entered between you and us, including for billing and collection
  • To notify you about changes to our or any products or services we offer or provide through it.
  • For any other purpose with your consent
The Company may also use your personally identifiable information to inform you of other products or services available from the Company and its affiliates.

Sharing Information with Third Parties

A common understanding of “selling” information involves a company taking information it has learned about you and exchanging that information with an unrelated third party for money, who will then use that data for a new purpose you did not intend. Michigan Health and Wellness never does this with your information.

We use our user’s information to help people seek treatment at our clinic. However, other state privacy policies have a much broader definition of “sell” than this, which encompasses activities beyond the traditional common understanding of “selling” for money, such as disclosing, disseminating, making available, transferring, or otherwise communicating by electronic or other means, a consumers personal information Michigan Health and Wellness, LLC strives to live up to the law and your wishes, as it relates to this right.

  • We do not sell your personal data to data brokers.
  • We don’t exchange information about you with a third party for money or any other valuable consideration.
  • We do not share your personal information for cross-context behavioral advertising.

The Company may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange deliveries. All such third parties are prohibited from using your personal information except to provide these services to the Company, and they are required to maintain the confidentiality of your information.

The Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on the Company or the site; (b) protect and defend the rights or property of the Company; and/or (c) act under exigent circumstances to protect the personal safety of users of the Company, or the public.

Tracking User Behavior

The Company may keep track of the websites and pages our users visit within the Company to determine what the Company services are the most popular. This data is used to deliver customized content and advertising within the Company to customers whose behavior indicates that they are interested in a particular subject area.

Automatically Collected Information

The Company may automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain the quality of the service, and to provide general statistics regarding the use of the Company’s website.

Use of Cookies

The Company’s website may use “cookies” to help you personalize your online experience. A cookie is a text file placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize the Company’s pages or register with the Company’s site or services, a cookie helps the Company to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same website, the information you previously provided can be retrieved, so you can easily use the Company’s customized features.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Company’s services or websites you visit. A more detailed explanation of what this website captures cookies can be found on our Cookie Notice page.


This website contains links to other sites. Please be aware that we are not responsible for such other sites’ content or privacy practices. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Retention of Personal Information

We will retain each category of personal information in accordance with our established data retention schedule as indicated above. In deciding how long to retain each category of personal information that we collect, we consider many criteria, including, but not limited to, the business purposes for which the Personal Information was collected; relevant federal, state, and local recordkeeping laws; applicable statutes of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.

We apply our data retention procedures annually to determine if the business purposes for collecting personal information and legal reasons for retaining the personal information have expired. If so, we will purge the data in a secure manor.

Security of your Personal Information

The Company secures your personal information from unauthorized access, use, or disclosure. The Company uses the following methods for this purpose: SSL Protocol and HIPAA Certified 3rd party software.

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that (a) there are security and privacy limitations inherent to the Internet that are beyond our control and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
  • Delete your personal information from our records, and
  • Direct any service providers to delete your personal information from their records.
Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:
  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, and provide a good or service requested by you or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for that activity;
  • Debug to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • Comply with an existing legal obligation; or
  • Otherwise, use your personal information internally in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

The Company does not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use this website.

Email Communications

From time to time, the Company may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. To improve our services, we may receive a notification when you open an email from the Company or click on a link therein.

Suppose you would like to stop receiving the Company’s email marketing or promotional communications. In that case, you may opt out of such communications by unsubscribing from emails by clicking on the unsubscribe button at the bottom of each email notification.

External Data Storage Sites

We may store your data on servers provided by third-party hosting vendors with whom we have contracted.

Changes to This Statement

The Company reserves the right to change this Policy from time to time. For example, when there are changes in our services, changes in our data protection practices, or changes in the law. When changes to this Policy are significant, we will inform you. You may receive a notice by emailing the primary email address specified in your account, placing a prominent notice on our Michigan Health and Wellness website, and/or updating any privacy information. Your continued use of the website and/or services available after such modifications will constitute your (a) acknowledgment of the modified Policy and (b) agreement to abide and be bound by that Policy.

Contact Information

Michigan Health and Wellness welcomes your questions or comments regarding this Policy. If you believe that the Company has not adhered to this Policy, please contact the Company at:

Michigan Health and Wellness
3337 W. South Airport Rd. Suite 2
Traverse City, Michigan 49684

Email Address:
[email protected]

Phone Number:

Effective as of March 01, 2024
Last Modified: March 5, 2024